{"id":2422,"date":"2022-11-22T11:18:42","date_gmt":"2022-11-22T03:18:42","guid":{"rendered":"https:\/\/raksmart.cn\/blog\/?p=2422"},"modified":"2022-11-28T11:24:04","modified_gmt":"2022-11-28T03:24:04","slug":"%e4%bd%bf%e7%94%a8google-analytics%e8%b7%9f%e8%b8%aa%e4%bb%80%e4%b9%88%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/raksmart.cn\/blog\/website\/seo\/2422.html","title":{"rendered":"\u4f7f\u7528Google Analytics\u8ddf\u8e2a\u4ec0\u4e48\uff1f"},"content":{"rendered":"

Google Analytics (GA) \u662f Google \u63d0\u4f9b\u7684\u5728\u7ebf\u5206\u6790\u670d\u52a1\uff0c\u53ef\u4e3a\u60a8\u63d0\u4f9b\u6709\u52a9\u4e8e\u60a8\u53d6\u5f97\u6210\u529f\u7684\u5404\u79cd\u7edf\u8ba1\u6570\u636e\u3002GA \u7684\u4e3b\u8981\u7528\u9014\u4e0e\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u548c\u901a\u8fc7\u5206\u6790\u8bbf\u95ee\u8005\u5728\u6bcf\u4e2a\u7f51\u9875\u4e0a\u82b1\u8d39\u7684\u65f6\u95f4\u3001\u65f6\u95f4\u3001\u5730\u70b9\u4ee5\u53ca\u65b9\u5f0f\u6765\u6539\u5584\u7f51\u7ad9\u7684\u8425\u9500\u7ee9\u6548\u6709\u5173\u3002raksmart\u9999\u6e2f\u670d\u52a1\u5668\u5546<\/strong><\/a>\u5206\u4eab\u4f7f\u7528Google Analytics\u8ddf\u8e2a\u4ec0\u4e48\uff1f<\/p>\n

Google Analytics \u8ddf\u8e2a\u6bcf\u4e2a\u8fdb\u5165\u60a8\u7f51\u7ad9\u7684\u7528\u6237\uff0c\u663e\u793a\u4ed6\u4eec\u6765\u81ea\u54ea\u91cc(\u53e6\u4e00\u4e2a\u7f51\u7ad9\uff0c\u76f4\u63a5\u901a\u8fc7 Google \u641c\u7d22)\uff0c\u4ed6\u4eec\u505c\u7559\u4e86\u591a\u957f\u65f6\u95f4\uff0c\u4ed6\u4eec\u5728\u4ec0\u4e48\u9636\u6bb5\u79bb\u5f00\uff0c\u4ee5\u53ca\u4ed6\u4eec\u662f\u5426\u5b8c\u6210\u4e86\u9884\u5b9a\u7684\u5ba2\u6237\u65c5\u7a0b\u3002\u5b83\u8fd8\u663e\u793a\u91cd\u8981\u7684\u4eba\u53e3\u7edf\u8ba1\u3001\u5730\u7406\u3001\u884c\u4e3a\u548c\u5176\u4ed6\u7edf\u8ba1\u6570\u636e\uff0c\u53ef\u4ee5\u5e2e\u52a9\u60a8\u66f4\u597d\u5730\u5b9a\u4f4d\u53d7\u4f17\u3002<\/p>\n

\u4f60\u53ef\u80fd\u60f3\u77e5\u9053\u662f\u8c01\u8ba9\u8fd9\u4e00\u5207\u53d1\u751f\u7684\uff0c\u7b54\u6848\u5f88\u7b80\u5355\u4f46\u4ee4\u4eba\u4e0d\u5b89\u3002Google Analytics \u4f7f\u7528\u4e00\u5c0f\u6bb5\u57fa\u4e8e JavaScript \u7684\u4ee3\u7801\uff0c\u8fd9\u4e9b\u4ee3\u7801\u5728\u5e94\u8ddf\u8e2a\u7684\u6bcf\u4e2a\u9875\u9762\u7684\u4ee3\u7801\u4e2d\u5b9e\u73b0\u3002\u6bcf\u5f53\u8bbf\u95ee\u8005\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\u65f6\uff0c\u6b64\u811a\u672c\u90fd\u4f1a\u4e0e\u7528\u6237\u7684\u6d4f\u89c8\u5668\u4ea4\u4e92\u5e76\u6536\u96c6\u6570\u636e\u3002\u7136\u540e\uff0c\u60a8\u4f1a\u4ee5\u6570\u5b57\u548c\u56fe\u8868\u7684\u53ef\u8bfb\u5f62\u5f0f\u6536\u5230\u8be5\u6570\u636e\u3002\u4e0d\u5e78\u7684\u662f\uff0c\u4fdd\u62a4\u4e2a\u4eba\u9690\u79c1\u5e76\u4e0d\u662f\u8c37\u6b4c\u7684\u4f18\u70b9\u3002<\/p>\n

\u4e3a\u4ec0\u4e48\u62e5\u6709 Google Analytics(\u5206\u6790)\u5f88\u91cd\u8981<\/span><\/p>\n

\u5728\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\u65f6\uff0cGoogle Analytics \u4f1a\u62ab\u9732\u8bbf\u95ee\u8005\u884c\u4e3a\u548c\u504f\u597d\u7684\u5404\u4e2a\u65b9\u9762\u3002\u60a8\u5c06\u83b7\u5f97\u7684\u6700\u91cd\u8981\u7684\u4fe1\u606f\u53ef\u80fd\u662f\u4efb\u4f55\u9875\u9762\u4e0a\u7684\u8bbf\u95ee\u8005\u6570\u91cf\u3002\u8fd9\u5c06\u4f7f\u60a8\u80fd\u591f\u5c06\u8d44\u6e90\u3001\u65f6\u95f4\u548c\u7cbe\u529b\u96c6\u4e2d\u5728\u5ba2\u6237\u6700\u611f\u5174\u8da3\u7684\u9875\u9762\u6216\u4ea7\u54c1\u4e0a\u3002\u6b64\u5916\uff0c\u5982\u679c\u60a8\u6ce8\u610f\u5230\u8bbf\u95ee\u91cf\u5927\u5e45\u4e0b\u964d\u6216\u8df3\u51fa\u7387\u589e\u52a0\uff0c\u5219\u53ef\u4ee5\u786e\u5b9a\u76ee\u6807\u7f51\u9875\u4e0a\u7684\u95ee\u9898\u3002\u63a8\u8350\u9605\u8bfb\uff1a\u300a\u5982\u4f55\u5c06 GOOGLE ANALYTICS \u6dfb\u52a0\u5230 WORDPRESS\u300b<\/a><\/p>\n

\"\u4f7f\u7528Google<\/p>\n

GA \u5728\u786e\u5b9a\u53d7\u4f17\u8bbf\u95ee\u60a8\u7f51\u7ad9\u7684\u6e20\u9053\u65b9\u9762\u975e\u5e38\u6709\u7528\u3002\u901a\u5e38\uff0c\u60a8\u5c06\u901a\u8fc7\u4e0d\u540c\u7684\u5a92\u4f53\u5171\u4eab\u60a8\u7684\u5185\u5bb9\u3002\u60a8\u5c06\u62e5\u6709\u4ed8\u8d39\u548c\u672a\u4ed8\u8d39\u5dee\u4ef7\uff0c\u56e0\u6b64\u786e\u5b9a\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\u6765\u81ea\u4f55\u5904\u53ef\u80fd\u4f1a\u8ba9\u60a8\u6df1\u5165\u4e86\u89e3\u54ea\u4e9b\u6e20\u9053\u6700\u9002\u5408\u60a8\u3002<\/p>\n

\u5982\u679c\u6ca1\u6709\uff0cGA \u6700\u91cd\u8981\u7684\u597d\u5904\u53ef\u80fd\u662f\u5b83\u8ddf\u8e2a\u8bbf\u95ee\u8005\u5728\u60a8\u7f51\u7ad9\u4e0a\u7684\u884c\u4e3a\u3002\u8fd9\u53ef\u4ee5\u8ba9\u60a8\u66f4\u597d\u5730\u4e86\u89e3\u4ed6\u4eec\u671f\u671b\u770b\u5230\u7684\u5185\u5bb9\u3001\u4ed6\u4eec\u5982\u4f55\u8bbe\u60f3\u5ba2\u6237\u65c5\u7a0b\uff0c\u4ee5\u53ca\u4e3a\u4ec0\u4e48\u4ed6\u4eec\u4e0d\u613f\u610f\u8d2d\u4e70\u60a8\u7684\u4ea7\u54c1\u6216\u670d\u52a1\u3002\u67e5\u770b\u5ba2\u6237\u79bb\u5f00\u7f51\u7ad9\u7684\u4f4d\u7f6e\u53ef\u4ee5\u8bc6\u522b\u5ba2\u6237\u65c5\u7a0b\u7684\u4e00\u4e2a\u6216\u591a\u4e2a\u6b65\u9aa4\u4e2d\u7684\u5f31\u70b9\u6216\u95ee\u9898\u3002<\/p>\n

GA \u662f\u552f\u4e00\u53ef\u4ee5\u8ba9\u60a8\u5145\u5206\u4e86\u89e3\u5ba2\u6237\u5e76\u4ece\u4ed6\u4eec\u7684\u89d2\u5ea6\u770b\u5f85\u60a8\u7684\u7f51\u7ad9\u7684\u5de5\u5177\u3002<\/p>\n

\u4f7f\u7528 GA \u8ddf\u8e2a\u4ec0\u4e48<\/span><\/p>\n

\u5f88\u660e\u663e\uff0c\u5982\u679c\u60a8\u60f3\u66f4\u591a\u5730\u4e86\u89e3\u60a8\u7684\u53d7\u4f17\uff0c\u60a8\u4e0d\u5e94\u8be5\u6bd4 Google Analytics \u8d70\u5f97\u66f4\u8fdc\u3002\u4e86\u89e3\u60a8\u7684\u53d7\u4f17\u662f\u5c06\u4ed6\u4eec\u8f6c\u5316\u4e3a\u5ba2\u6237\u7684\u7b2c\u4e00\u6b65\u3002\u4e3a\u6b64\uff0c\u60a8\u9700\u8981\u5c06\u6ce8\u610f\u529b\u96c6\u4e2d\u5728 GA \u6177\u6168\u63d0\u4f9b\u7684\u51e0\u4e2a\u5173\u952e\u6307\u6807\u4e0a\u3002<\/p>\n

\u4eba\u53e3\u7edf\u8ba1<\/span><\/p>\n

\u4f5c\u4e3a\u4f01\u4e1a\u4e3b\uff0c\u60a8\u5df2\u7ecf\u77e5\u9053\u60a8\u7684\u4f01\u4e1a\u89d2\u8272\u7684\u91cd\u8981\u6027\u3002\u591a\u4e8f\u4e86 Google Analytics\uff0c\u60a8\u53ef\u4ee5\u67e5\u660e\u8bbf\u95ee\u60a8\u7f51\u7ad9\u7684\u786e\u5207\u53d7\u4f17\u7c7b\u578b\uff0c\u66f4\u91cd\u8981\u7684\u662f\uff0c\u53ef\u4ee5\u67e5\u660e\u5b8c\u6210\u5ba2\u6237\u65c5\u7a0b\u7684\u51c6\u786e\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u3002\u8fd9\u5c06\u5141\u8bb8\u60a8\u81ea\u5b9a\u4e49\u4e0e\u5ba2\u6237\u7684\u6c9f\u901a\uff0c\u5e76\u9488\u5bf9\u5df2\u7ecf\u8d2d\u4e70\u60a8\u4ea7\u54c1\u7684\u76ee\u6807\u53d7\u4f17\u52a0\u5f3a\u6c9f\u901a\u3002\u60a8\u8fd8\u53ef\u4ee5\u5206\u522b\u4f7f\u7528\u8fd9\u4e9b\u4fe1\u606f\uff0c\u5c06\u60a8\u7684\u4e00\u4e9b\u8d44\u6e90\u8f6c\u79fb\u7ed9\u5176\u4ed6\u611f\u5174\u8da3\u4f46\u5f88\u5c11\u5b8c\u6210\u9884\u5b9a\u4e49\u65c5\u7a0b\u7684\u53d7\u4f17\u3002<\/p>\n

\u6b64\u5916\uff0c\u4eba\u53e3\u7edf\u8ba1\u6570\u636e\u5c06\u663e\u793a\u60a8\u7684\u5ba2\u6237\u6765\u81ea\u4f55\u5904\uff0c\u4f7f\u60a8\u80fd\u591f\u521b\u5efa\u66f4\u6709\u9488\u5bf9\u6027\u548c\u9002\u65f6\u7684\u6d88\u606f\u4f20\u9012\u548c\u5e7f\u544a\u3002<\/p>\n

\u83b7\u5f97<\/span><\/p>\n

\u8be5\u6307\u6807\u53ef\u4ee5\u4e3a\u60a8\u8282\u7701\u5927\u91cf\u8d44\u91d1\u548c\u8d44\u6e90\u3002\u5b83\u5411\u60a8\u5c55\u793a\u4e86\u60a8\u7684\u53d7\u4f17\u901a\u8fc7\u54ea\u4e9b\u6e20\u9053\u8bbf\u95ee\u60a8\u7684\u7f51\u7ad9\u3002\u5bf9\u4e8e\u82b1\u4e00\u4e9b\u65f6\u95f4\u5236\u5b9a SEO \u7b56\u7565\u7684\u7f51\u7ad9\u6240\u6709\u8005\u6765\u8bf4\uff0c\u6700\u5e38\u89c1\u7684\u83b7\u53d6\u65b9\u5f0f\u662f\u901a\u8fc7 Google \u548c\u5176\u4ed6\u641c\u7d22\u5f15\u64ce\uff0c\u4e5f\u79f0\u4e3a\u6709\u673a\u6d41\u91cf\u3002\u6709\u4e9b\u4eba\u751a\u81f3\u53ef\u80fd\u901a\u8fc7\u5728\u6d4f\u89c8\u5668\u7684\u641c\u7d22\u680f\u4e2d\u8f93\u5165\u60a8\u7684\u57df\u6765\u8fdb\u5165\u60a8\u7684\u7f51\u7ad9\u3002<\/p>\n

\u5982\u679c\u60a8\u7684 SEO \u8fd0\u884c\u826f\u597d\u5e76\u4e14\u60a8\u82b1\u65f6\u95f4\u5efa\u7acb\u9002\u5f53\u7684\u53cd\u5411\u94fe\u63a5\u7ec4\u5408\uff0c\u90a3\u4e48\u60a8\u7684\u5927\u91cf\u53d7\u4f17\u5c06\u6765\u81ea\u5176\u4ed6\u7f51\u7ad9\u3001\u535a\u5ba2\u548c\u6587\u7ae0\u7684\u53cd\u5411\u94fe\u63a5\u3002<\/p>\n

\u5982\u679c\u4f60\u7684\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u4e0d\u662f\u90a3\u4e48\u597d\uff0c\u4f60\u7684\u5927\u90e8\u5206\u6536\u8d2d\u5c06\u6765\u81ea\u793e\u4ea4\u5a92\u4f53\u5e16\u5b50\u3001PPC \u6d3b\u52a8\u3001\u7535\u5b50\u90ae\u4ef6\u548c\u5176\u4ed6\u7c7b\u4f3c\u7684\u6c9f\u901a\u6e20\u9053\u3002<\/p>\n

\u4e86\u89e3\u8fd9\u4e9b\u6307\u6807\u540e\uff0c\u60a8\u5c31\u53ef\u4ee5\u8f7b\u677e\u4f18\u5316\u60a8\u7684\u8425\u9500\u7b56\u7565\u5e76\u5229\u7528\u6700\u9ad8\u6548\u7684\u5a92\u4f53\uff0c\u540c\u65f6\u8ba9\u6548\u679c\u8f83\u5dee\u7684\u5a92\u4f53\u4f7f\u7528\u66f4\u5c11\u7684\u65f6\u95f4\u548c\u8d44\u6e90\u3002\u63a8\u8350\u9605\u8bfb\uff1a\u300a\u51e0\u4e2aGOOGLE\u641c\u7d20\u5f15\u64ceSEO\u4f18\u5316\u5c0f\u6280\u5de7\u300b<\/a><\/p>\n

\u884c\u4e3a<\/span><\/p>\n

\u6beb\u65e0\u7591\u95ee\uff0c\u6240\u6709 GA \u6307\u6807\u4e2d\u6700\u6709\u7528\u7684\u662f\u8ddf\u8e2a\u53d7\u4f17\u7684\u884c\u4e3a\u3002\u8c37\u6b4c\u5206\u6790\u5c06\u5728\u4ed6\u4eec\u9017\u7559\u671f\u95f4\u8ddf\u8e2a\u4ed6\u4eec\uff0c\u8ba9\u60a8\u77e5\u9053\u4ed6\u4eec\u7684\u786e\u5207\u884c\u52a8\u3001\u4ed6\u4eec\u65c5\u7a0b\u5f00\u59cb\u7684\u767b\u9646\u9875\u9762\u4ee5\u53ca\u4ed6\u4eec\u4e0b\u4e00\u6b65\u53bb\u54ea\u91cc\u3002\u4ed6\u4eec\u662f\u9075\u5faa\u4e86\u9884\u5b9a\u7684\u8def\u5f84\uff0c\u8fd8\u662f\u504f\u79bb\u4e86\u8f68\u9053?\u4ed6\u4eec\u5728\u7279\u5b9a\u9875\u9762\u4e0a\u505c\u7559\u4e86\u591a\u957f\u65f6\u95f4\uff0c\u4ed6\u4eec\u5728\u54ea\u91cc\u6389\u7ebf\u4e86?\u8fd9\u4e9b\u91cd\u8981\u4fe1\u606f\u5c06\u4f7f\u60a8\u80fd\u591f\u5b8c\u5584\u60a8\u7684\u7740\u9646\u9875\u548c\u5ba2\u6237\u65c5\u7a0b\uff0c\u4ee5\u63a8\u52a8\u66f4\u591a\u4eba\u5b9e\u73b0\u9884\u671f\u76ee\u6807\u3002<\/p>\n

\u671f\u95f4<\/span><\/p>\n

GA \u8fd8\u4f1a\u8ddf\u8e2a\u6bcf\u4e2a\u7528\u6237\u5728\u60a8\u7f51\u7ad9\u9875\u9762\u4e0a\u7684\u505c\u7559\u65f6\u95f4\u3002\u81ea\u7136\u5730\uff0c\u7528\u6237\u5728\u60a8\u7684\u7f51\u7ad9\u4e0a\u505c\u7559\u7684\u65f6\u95f4\u8d8a\u957f\uff0c\u4ed6\u6210\u4e3a\u6f5c\u5728\u5ba2\u6237\u7684\u673a\u4f1a\u5c31\u8d8a\u9ad8\u3002\u8fd9\u4e3b\u8981\u4e0e\u65b0\u5ba2\u6237\u76f8\u5173\uff0c\u56e0\u4e3a\u56de\u5934\u5ba2\u5df2\u7ecf\u4e86\u89e3\u60a8\u7684\u7f51\u7ad9\u5e76\u786e\u4fe1\u4ed6\u4eec\u60f3\u8981\u60a8\u7684\u4ea7\u54c1\u3002\u5c3d\u7ba1\u5982\u6b64\uff0c\u8ddf\u8e2a\u5b83\u4eec\u4e5f\u662f\u4e00\u4e2a\u597d\u4e3b\u610f\u3002<\/p>\n

\u8df3\u51fa\u7387<\/span><\/p>\n

\u60a8\u552f\u4e00\u559c\u6b22\u7684 GA \u6307\u6807\u662f\u5b83\u662f\u5426\u4fdd\u6301\u8f83\u4f4e\u6c34\u5e73\u3002\u6240\u6709\u7f51\u7ad9\u7684\u8df3\u51fa\u7387\u90fd\u5f88\u9ad8\uff0c\u5e73\u5747\u5728 45% \u5230 65% \u4e4b\u95f4\u3002\u535a\u5ba2\u6587\u7ae0\u548c\u5176\u4ed6\u975e\u5546\u4e1a\u4fe1\u606f\u7684\u4f20\u64ad\u7387\u66f4\u9ad8\uff0c\u56e0\u4e3a\u4eba\u4eec\u8fdb\u6765\u3001\u9605\u8bfb\u6545\u4e8b\u3001\u65b0\u95fb\u6216\u516c\u544a\uff0c\u7136\u540e\u79bb\u5f00\u5df2\u7ecf\u6210\u4e3a\u6807\u51c6\u3002\u7136\u800c\uff0c\u5f53\u6d89\u53ca\u5230\u60a8\u7684\u4e3b\u9875\u65f6\uff0c\u5de8\u5927\u7684\u8df3\u51fa\u7387\u610f\u5473\u7740\u4eba\u4eec\u4ece\u4e00\u5f00\u59cb\u5c31\u610f\u8bc6\u5230\u4ed6\u4eec\u4e0d\u5728\u6b63\u786e\u7684\u4f4d\u7f6e\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u60a8\u9700\u8981\u8981\u4e48\u5b8c\u5168\u66f4\u6539\u60a8\u7684\u4e3b\u9875\uff0c\u8981\u4e48\u68c0\u67e5\u60a8\u7684 GSC \u4ee5\u67e5\u770b\u60a8\u7684\u6709\u673a\u6d41\u91cf\u5de5\u4f5c\u662f\u5426\u51fa\u4e86\u95ee\u9898\u3002\u63a8\u8350\u76f8\u5173\u9605\u8bfb\uff1a\u300a\u4f18\u5316\u4f60\u7684\u535a\u5ba2\u76846\u4e2a\u6280\u5de7\u300b<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Google Analytics (GA) \u662f Google \u63d0\u4f9b\u7684\u5728\u7ebf\u5206\u6790\u670d\u52a1\uff0c\u53ef\u4e3a\u60a8\u63d0\u4f9b\u6709\u52a9\u4e8e\u60a8… \u7ee7\u7eed\u9605\u8bfb \u4f7f\u7528Google Analytics\u8ddf\u8e2a\u4ec0\u4e48\uff1f<\/span><\/i><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[495,496],"aioseo_notices":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/raksmart.cn\/blog\/wp-json\/wp\/v2\/posts\/2422"}],"collection":[{"href":"https:\/\/raksmart.cn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/raksmart.cn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/raksmart.cn\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/raksmart.cn\/blog\/wp-json\/wp\/v2\/comments?post=2422"}],"version-history":[{"count":1,"href":"https:\/\/raksmart.cn\/blog\/wp-json\/wp\/v2\/posts\/2422\/revisions"}],"predecessor-version":[{"id":2424,"href":"https:\/\/raksmart.cn\/blog\/wp-json\/wp\/v2\/posts\/2422\/revisions\/2424"}],"wp:attachment":[{"href":"https:\/\/raksmart.cn\/blog\/wp-json\/wp\/v2\/media?parent=2422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/raksmart.cn\/blog\/wp-json\/wp\/v2\/categories?post=2422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/raksmart.cn\/blog\/wp-json\/wp\/v2\/tags?post=2422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}